Derma haircare brand Fromlabs has partnered with popular beauty YouTuber Pleaze to host a special promotional market for its 'Protein Adsorption Treatment,' running until June 28. This collaboration follows Fromlabs' product securing the top spot in a blind test independently conducted by Pleaze. The event aims to provide consumers with an opportunity to experience a high-quality product with verified efficacy.
Fromlabs Secures Top Spot in Pleaze's Blind Test, Leading to Special Collaboration
Fromlabs, a derma haircare brand operated by global brand builder The Founders, is hosting a special market for its 'Protein Adsorption Treatment' in collaboration with beauty YouTuber Pleaze, running until June 28. This event was initiated after Fromlabs' product emerged victorious in a rigorous hair treatment blind test independently conducted by Pleaze in February, surpassing numerous competitors.
To ensure impartiality, Pleaze personally acquired 30 popular hair treatments from various brands and recruited over 1,000 participants to rigorously compare them daily. Participants, who had diverse hair types such as dyed, bleached, damaged, and curly hair, were provided with samples in unlabeled containers, concealing the brand names. To further ensure objectivity, they were instructed to use a consistent shampoo throughout the test period and avoid using hair oils or essences. Across two rounds of evaluation, based on the explicit criterion of "products demonstrating immediate effect after a single use," Fromlabs' 'Protein Adsorption Treatment' ultimately secured the top position for its exceptional performance.
Verified Efficacy: The Innovative Benefits of 'Protein Adsorption Treatment'
Fromlabs' 'Protein Adsorption Treatment' demonstrated its superior efficacy in the blind test, receiving widespread praise for delivering immediate softness, significantly improving detangling, and ensuring a polished finish. A key feature of this product is its innovative 'hair adsorption protein capsule (FROM LABS PROTEIN CAPSULE HAIR REPAIR™),' a first in Korea, which allows protein components to deeply adhere to the hair shaft without easily washing out. Efficacy tests on human hair revealed remarkable results: a single application increased hair protein bonding by 322% and reduced hair breakage by 136%.
This unique technology and proven efficacy have garnered an enthusiastic response from consumers. The product secured first place in the treatment/pack category of Hwahae's '2025 Beauty Award,' a prominent Korean beauty platform, and notably sold out rapidly after its introduction to Olive Young stores, cementing its market value and popularity.
Customer Appreciation Promotions and Market Benefits
Commenting on the successful launch of this market, Pleaze stated, "It is truly meaningful to collaborate on this market with Fromlabs, a product that achieved the top ranking in our hair treatment blind test." She added, "Given that this is an outstanding product, validated by significant consumer interest, we've prepared a variety of benefits as a token of our gratitude and hope for enthusiastic participation." A Fromlabs representative echoed this sentiment, remarking, "This achievement, recognized solely on the merits of the product's efficacy, carries even greater significance." They further noted, "We have curated special market benefits in partnership with Pleaze, who is genuinely committed to providing valuable beauty information, and we hope many will seize this opportunity to experience our product."
During this special market, hosted on Fromlabs' official online store, the brand's damaged hair care lineup, including the 'Protein Adsorption Treatment' and 'No-Wash Treatment Spray,' will be available at discounts of up to 47%. Furthermore, customers who spend over 100,000 won will receive a 'Protein Travel Mini 3-piece set' as a complimentary gift, offering even more value.
